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Conference

Brand activism: Deepening our understanding through experts' insights.

Subjects: BRANDING (Marketing); DELPHI method; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p793-797. 5p.

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Conference

Frozen - a case of unintentional purpose marketing.

Subjects: BRANDING (Marketing); FEMINISM; MARKETING strategy

  • Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p499-504. 6p.

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Academic Journal

An Interview with Mark Aaron Polger, Editor of Marketing Libraries Journal.

Subjects: POLGER, Mark Aaron; BUSINESS libraries; MARKETING strategy

  • Source: Reference & User Services Quarterly. Summer2018, Vol. 57 Issue 4, p251-253. 3p.

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Academic Journal

U.S. Consumers' Perception of Asian Brands' Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention.

Subjects: PERCEIVED quality; PATRONAGE; MARKETING strategy

  • Source: Journal of International Consumer Marketing. July-Sep2019, Vol. 31 Issue 4, p287-301. 15p. 1 Diagram, 3 Charts.

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Academic Journal

What's Being Sold and To What End? A Content Analysis of College Viewbooks.

Subjects: UNIVERSITIES & colleges; PAMPHLETS; PUBLIC relations

  • Source: Journal of Higher Education. Nov/Dec2008, Vol. 79 Issue 6, p671-691. 21p. 2 Charts.

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Periodical

HERE'S WHY BRANDS LOVE UNBRANDED VERTICAL CONTENT.

Subjects: BRANDING (Marketing); CONTENT marketing; MARKETING strategy

  • Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p26-30. 5p.

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Academic Journal

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity.

Subjects: CONSUMER behavior; BRANDING (Marketing); MARKETING strategy

  • Source: Journal of International Consumer Marketing. Oct-Dec2018, Vol. 30 Issue 5, p288-303. 16p. 3 Diagrams, 5 Charts.

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Conference

The Role of Mind- and Heart-Based Nonprofit Associations: The Development and Validation for Enhancement of Nonprofit Donation.

Subjects: NONPROFIT organizations; CHARITIES; ECONOMIC development

  • Source: AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pE-52-E-56. 5p.

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Periodical

How to Achieve Successful Content Translation.

Subjects: CONTENT marketing; BRANDING (Marketing); DIGITAL media

  • Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p36-38. 3p.

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Periodical

Content Marketers and the Impact of AI.

Subjects: ARTIFICIAL intelligence; MACHINE learning; CONTENT marketing

  • Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p6-10. 3p.

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  • 1-10 of  35 results for ""Branding (Marketing)""